You don't need expensive gear or millions of followers to create content that stands out. You need ideas. Here are 7 that work again and again.

1. The "before and after"

From puppy/kitten to adult, or before and after bath/grooming. Transformations always grab attention.

2. The "day in the life"

Show your pet's routine with humor — from the morning wake-up to the afternoon nap.

3. Reactions to new toys or food

Authentic reactions are gold for viral videos.

4. Tricks & training

Small tricks and training progress inspire and entertain.

5. Cute "fails"

The confused dog, the cat that falls "elegantly" — authenticity wins.

6. A themed series

E.g. "Bruno's lunches" every Monday. Consistency builds an audience.

7. Collaborations with other pets

Meet other pet parents and create content together — double your reach.

Where do you start?

Before the first viral hit, you need a stable profile for your pet. On EasyPet Club you create it for free and join a community of pet lovers in Greece and Italy.